Product Design Lead
I build design teams that
don’t need me
Open to design leadership roles
Most recently at
Kuper, 2022–2026
One of Russia’s largest e-grocery platforms. I led a team of 7, responsible for the full B2C and B2B customer experience
360+ cities
65M+ annual orders
$2.2B+ GMV
As of 2024, public data
The Banner Nobody Wanted: +37% Ad Revenue
I proposed a home screen concept with an ad banner at the top. The CPO and CTO said, “We’re definitely not doing that.” Today it’s the second-biggest ad format in the product by revenue.
One Interface, Every Surface
When Kuper was pulled from the App Store, the web storefront became the top priority overnight and ended up reshaping the whole product with it.
Rebuilding in Crisis
The company went through mass layoffs, product teams fell apart, and I ended up owning the entire client-facing product.
Growing People
The best thing I can do as a lead is make myself unnecessary.